'Spotted in the Wild' Photo Contest

We're having a photo contest with weekly winner and you're the first to know. Spot our Cowtrek mooving in the wild, send in a photo, and enter for a chance to win an free oil change for your Subaru!


 

Production of the all-new, 2020 Legacy sedan and the all-new 2020 Outback SUV has begun today. Each model was driven off the assembly line during a ceremony for employees (pictured above).

“We’ve been preparing for this day for more than two years,” said Scott Brand, senior vice president at SIA. “Thanks to the hard work and dedication of our associates, we are launching the newest generation of these two iconic models with the highest quality our customers expect.”

  Subaru tops our brand rankings chart this year for the first time, jumping up six spots and knocking last year's No. 1—Genesis—off its perch. This impressive performance was boosted by the Ascent (an all-new model), Crosstrek, and Forester SUVs sitting atop their respective categories. While BMW and Porsche have higher average road-test scores, Subaru’s strong predicted reliability and owner satisfaction marks drove it to the head of the pack...
 

 

SUBARU BRAND LEADS THE INDUSTRY WITH SEVEN 2019 IIHS TOP SAFETY PICK+ AWARDS

 

 

• Largest Subaru ever with choice of 7- or 8- passenger configurations
• Pricing begins at $31,995
• Standard Subaru Symmetrical All-Wheel Drive and X-Mode
• EyeSight® Driver Assist Technology standard
• All-new turbocharged 260-hp BOXER® engine
• 5,000 lb. maximum towing capacity
• New 4G LTE™ Wi-Fi
• Ascent to be built in Lafayette, IN

Subaru of America, Inc. announced today that Subaru Outback, Forester, and Crosstrek won their segments in the Crossover SUV categories for the 2016 AutoPacific Ideal Vehicle Awards.  These awards, based on customer responses, recognize vehicles that best meet the expectations of their owners.  Both Outback and Forester won their segments for the second year in a row. 
 
The automotive research and consulting firm AutoPacific, Inc. surveyed owners of new model 2015 and 2016 vehicles across…

50th Anniversary of Subaru “Boxer” Engine

Tokyo, May 10, 2016 – Fuji Heavy Industries Ltd., the manufacturer of Subaru automobiles, celebrates the 50th anniversary of its horizontally-opposed “Boxer” engine this year. ^*1

Subaru’s signature Boxer engine was introduced on the Subaru 1000 compact passenger car on May 14, 1966.
Since then, Subaru has pursued to maximize the advantages of its Boxer engines and continuously enhanced them to power its vehicles. Today, every vehicle sold by…

The all-new 2017 Impreza 5-Door at the New York International Auto Show, joining the Impreza Sedan that had been unveiled at an event the night before. The all-new 2017 Impreza debuts the Subaru Global Platform architecture that’s designed to deliver significantly higher levels of driving pleasure, agility, crash protection and ride comfort and will underpin a variety of upcoming Subaru vehicles, including hybrids. As before, every…

Meet Michael “Taco” Jimenez

Taco came to Subaru, 19 years ago, with previous experience as a technician for Honda and Acura.  After several years as a Subaru Line Technician, in 2003, he talked with Dave Eastty, our Service Manager, about the possibility of becoming a Service Advisor.  Since then, he has become a key member of our service team.

If you already know Taco, you know that he is our go-to advisor for problem solving…