The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Long Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
No Mutts Left Behind, Inc., Community Cat Connection, Second Chance Animals, Happy Life Beagle Rescue, Big Hair Animal Rescue
Adopt A Highway Litter Removal Service of America, The Last Green Valley, and more!
Webster Public Schools, Dudley-Charlton Education Foundation, Webster Education Foundation, Shepherd Hill Music Assoc., and more!
Webster Dudley Food Share Inc., Boys & Girls Club of Webster Dudley, Fresh Start Furniture Bank, New Hope, Inc., Danielson Veterans Coffeehouse
MS Challenge Walk , Deary Memorial Cancer Fund, The Cancer Center at Harrington, Tri-Valley Nutrition Program, Pan-Mass Challenge
Love Promise Stories from Long Subaru
Subaru and Long Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Long Subaru’s Love-a-Pet Event Brings Big Smiles and New Beginnings - Alexis U
Saturday, October 25th, 2025, turned out to be the perfect fall day for the 15th Love-a-Pet Event at Long Subaru. The air was crisp, the leaves were showing off their colors, and the dealership was filled with happy energy. The community came together to support a fun adoption day and brought along their adorable pets to hang out. The lot was packed with amazing local rescues and vendors. Long Subaru was proud to welcome Community Cat Connections and Greyhound Friends, two of the local shelters they are always thrilled to support. Long Subaru’s other beloved shelters, No Mutts Left Behind, Happy Life Beagle Rescue, Dog Orphans, and Second Chance each shared inspiring stories and brought along lovable pups searching for their forever homes. Emma’s Acres Alpacas also joined the fun, bringing a few of their adorable alpacas who quickly stole everyone’s hearts. Their booth was a big hit, featuring cozy winter accessories made from their alpacas’ soft wool. Of course, no event is complete without some good food and treats! Tony’s Island Hot Dogs kept everyone full and happy with their amazing sausages and hot dogs. L & B Treats and Because of Dogs offered top quality treats for the dogs that came to the event. There were also great local vendors like Off the Slab Leather, Double Trouble Acres and Waldo’s Legacy, who all added their own fun touches to the day. Another great feature vendor was Crescent Studios who offered professional pet portraits. Another favored part of the afternoon was the Cutest Pet Contest at 1 p.m. The crowd loved every furry contestant, but in the end, Doughy, a lovable greyhound, took home the prize for the large dog category, while Cannoli, a sweet and sassy corgi, won the small dog title. The prizes were filled with Subaru dog toys and local vendor items making it the perfect prize. Also included in the winnings was a photo shoot by Crescent Studios. The best part of the day though was that three amazing dogs found their forever homes that day. Maddie a black puppy mix, Fernando a cute cuddly brindle colored pup, and Colt a happy energetic white and black puppy. Each of these awesome dogs went home with loving families ready to start new adventures together. By the end of the event, there were tired paws, full bellies, and a whole lot of smiles. It was a day full of community, kindness, and second chances, the perfect reminder of why Long Subaru loves doing what they do. Long Subaru can’t wait for next year to host another adoption event!
Subaru Love Promise Story: Celebrating 20 Years Together - Alexis U
This October, Long Subaru is celebrating 20 years in Webster! For the past two decades they’ve been a pillar in the community, known for their outstanding customer service and commitment to helping others. Known for great service and commitment to both their customers and their team, Long Subaru took some time this month to say thank you to the people who make it all possible. Long Subaru started the month off with a thank-you to their employees because they are truly the backbone of the great customer service Long Subaru has provided. They did this by having a special lunch on Thursday October 2nd and turning their showroom into a dining area for the occasion. The staff had a lovely lunch of bento from The Kitchen at New Boston Beef and a carrot cake from Soleil Bakery. This gathering truly underscored the spirit of friendship and appreciation that defines the Long Subaru family. Also, in the showroom there were tables for a customized gift station. Since lunch was the theme of the day, the Long Subaru swag available for their team was to build their own lunch box gift bags. They had a lot of fun picking out exactly what they wanted to take home and being able to customize it was a highlight. Each employee started by choosing a 20th anniversary addition of a black or blue lunch box, a custom Long Subaru t-shirt with a choice of colors, and their choice of a ramen bowl, matcha tea or latte drink, different stickers, Koozies and chopsticks. It was a meaningful way to honor each individual employee that has come together to make Long Subaru what it is, a true commitment to the community. As a little extra thank-you, team members who’ve been with them for long-er received extra items including a limited-edition sweatshirt and custom gift cards to acknowledge all the accomplishments they have achieved together over the years, like the many Subaru Love Promise Customer and Community Commitment Awards they have received each year. These moments and achievements reflect the deep bonds built not just between coworkers, but among friends and neighbors. Long Subaru didn’t forget to include customers in this anniversary month celebration with a few complimentary commemorative items along with their service or purchase in October. This complimentary gift was a special 20th anniversary mug and some custom Long Subaru M&Ms. This is just a small thank you to all the customers who help and participate to make the community a better place and have been part of the Long journey. For 20 years, Long Subaru has been more than a dealership. They have been a partner in progress, a supporter of local causes, and constant help to local organizations and charities. They remain committed to the Subaru Love Promise by continuing to support their employees, customers, and community with care, respect, and compassion. As they look ahead to the future, Long Subaru is excited to continue growing with the Webster community and continue to make a difference in the lives of others.
Long Subaru supporting Local Teachers at Park Avenue Elementary - Samantha S
As part of the Subaru Loves Learning initiative, Long Subaru had the privilege of spending August 27th supporting some of the community’s dedicated educators at Park Avenue Elementary School. With the first day of school just around the corner, the staff was hard at work preparing their classrooms, organizing lesson plans, and creating a welcoming environment for their students. Long Subaru saw it as the perfect time to step in and show their appreciation. Long Subaru planned to arrive on the school’s administrative day, bringing with them a delicious lunch of pizza and sandwiches to show appreciation for the teachers as they prepared for the busy week ahead. In addition to lunch, the Long Subaru team donated custom gift bags filled with classroom essentials. These thoughtful bags included essential items like wipes, Expo markers, Post-it notes, glue sticks and more. These gifted items from Long Subaru help support creativity, organization and learning. It was a small way to help lighten the load and ensure that every classroom had a strong start to the year. But Long Subaru’s commitment to education and community support did not stop there. In partnership with AdoptAClassroom.org, the dealership proudly adopted ten teachers from Park Avenue Elementary. Each of these educators received a $500 grant to spend on classroom supplies of their choosing. The visit was more than just a delivery of food and supplies. It was a heartfelt thank-you to the people who dedicate their lives to shaping the future. Through the Subaru Loves Learning initiative and their ongoing partnership with organizations like AdoptAClassroom.org, Long Subaru continues to demonstrate a deep commitment to education, community involvement, and meaningful acts of support. At Long Subaru, every Love Promise story begins with listening to what the community needs most and during the month of August, that meant showing up for teachers and making sure they knew just how valued they are.
THANK YOU FROM LLS, LONG SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On July 8th, Long Subaru personally delivered these items to UMass Memorial Health Harrington. These blankets and messages of hope provide warmth and comfort to patients in treatment and remind them that they are not alone. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Long Subaru Loves to Care - Carrille D
Long Subaru recently had the joy of participating in Subaru Loves to Care for the month of June. Subaru Loves to Care is a national initiative created in partnership with The Leukemia & Lymphoma Society to bring comfort and encouragement to those facing cancer. This year, the team at Long Subaru chose to support The Cancer Center at Harrington Hospital, a local organization making a difference in the lives of so many. Throughout the month of June, the Long Subaru team and their customers spent time writing heartfelt messages of hope and support. These handwritten notes were intended to offer encouragement to cancer patients who are going through some of their most difficult days. Long Subaru was full of compassion and community spirit, as each message was thoughtfully written with the hope of brightening someone’s day. On July 8th, a small group from Long Subaru made the special delivery. Carille, Sam, Sara, Alexis and Scott all headed over to Harrington Hospital with a car full of cozy blankets and a bundle of heart postcards filled with messages of hope. When they arrived, the hospital staff welcomed them warmly and it was clear how much the Subaru Loves to Care initiative really means to everyone. Staff members shared how these blankets are given to patients as part of care packages, and how a small act of kindness can have a huge emotional impression on those who need it. One staff member remarked, “The patients really appreciate the messages. They read every word, and you can see how much it helps them. It lifts their spirits and reminds them they’re not alone.” How thrilling it is to know that something as small as writing a note or donating a blanket can bring real comfort to those facing cancer. For the team at Long Subaru, this experience wasn’t just about delivering items, but it was about sharing love, strength, and reminding people they are not alone. Participating in Subaru Loves to Care has become a meaningful tradition, one that continues to show how small acts of kindness can bring a community together. Moments like these are at the heart of what it means to be more than just a car dealership and show that Long Subaru truly cares about others and the impact they can have.
Long Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Webster, this is a harsh reality. Helping others strengthens communities, which is why Long Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Long Subaru have helped nearly 900,000 children and adults in urgent need. On 02/11/2025, Long Subaru donated 120 shoes/socks to Boys & Girls Club of Webster Dudley. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
The Wicked Big Car Show at Thompson Speedway - Alexis U
Long Subaru had a great time connecting with fellow enthusiasts at the Wicked Big Car Show on June 21st at Thompson Speedway. The event brought together a passionate group of car lovers and Subaru fans, for a full day of incredible cars, great conversations, and made for a supportive and engaging atmosphere. At their tent, Long Subaru was excited to showcase the brand-new 2026 Forester Hybrid. The innovative design and eco-friendly technology caught the attention of many, but it was their custom-painted pink Crosstrek that truly stole the show. Designed and brought to life by the Long Collision Center, this one-of-a-kind Crosstrek became a fan favorite, bringing in many visitors eager to snap a photo and admire the bold, fun and immaculate paintwork. To add to the experience, the team handed out Long Subaru pens and cowbells, giving guests a fun way to remember the day. As always, the Long Subaru team enjoyed chatting with attendees, answering questions, and celebrating the love so many people share for the brand. Of course, the Wicked Big Car Show offered something for everyone. The track at Thompson Speedway roared to life with cars racing throughout the day, adding excitement and energy to the event. All around the venue, guests explored rows of impressive cars—from pristine classics to heavily modified builds—and enjoyed a variety of food trucks and fun vendors offering everything from local food to car-themed merchandise. What made the event even more meaningful for Long Subaru was its connection to a cause close to their hearts. Proceeds from the show benefited the Boys & Girls Club of Webster-Dudley—an organization Long Subaru proudly supports as an ongoing sponsor. Being part of an event that combines community, car culture, and charitable impact felt like a perfect fit. Throughout the day, the Long Subaru team was reminded of why they love being part of the Subaru family. Meeting so many enthusiastic guests, sharing in their stories, and seeing the joy sparked by a simple conversation or photo opportunity made it all worthwhile. For Long Subaru, the Wicked Big Car Show was more than a day of great cars—it was another chance to live out the Subaru Love Promise and be a positive force in the community they proudly serve.
Long Subaru’s Dog Days of May: A Month of Compassion and Community - Alexis U
This May, Long Subaru hosted its annual Dog Days of May. This month-long event is dedicated to dogs and community support in partnership with local rescues. On several Saturdays during the month, different rescue groups were invited to hold an adoption event at the dealership. In the week leading up to each event, Long Subaru collected donations from the community to support the rescue, giving everyone a chance to help, even those who couldn’t adopt. The result was a month filled with wagging tails and strong community spirit. On Saturday, May 10, Greyhound Friends visited with several of their ambassador dogs. This well-respected organization is dedicated to rescuing retired racing greyhounds and other sighthounds from high-risk situations, providing them with a second chance and a loving home. Their mission also includes educating the public on the needs and temperament of these gentle, graceful dogs. Visitors had the opportunity to meet these gentle dogs and learn more about the adoption process, with many leaving inspired to support or adopt in the future. The following Saturday, May 17, Long Subaru welcomed No Mutts Left Behind, an all-breed, foster-based rescue that serves the New England area. This rescue works closely with local animal control agencies and takes in owner surrenders, aiming to find each dog a safe and loving home. The day was filled with many happy wagging tails. Among the many adoptable dogs, one lucky pup named Sebastian found his forever family. This was a heartwarming reminder of the life-changing power of adoption. To close out the month, Happy Life Beagle Rescue joined the festivities on Saturday, May 31. This volunteer-run rescue is committed to saving beagles from difficult situations, including those with serious medical needs. That day, a 4-month-old beagle/red heeler mix puppy named Forest was the center of attention. This sweet shy pup was up for everyone to pet him and made many new friends. Guests also had the chance to learn more about the organization’s ongoing mission and how they could get involved. The entire Dog Days of May event was a success. Thanks to the generosity of the community, Long Subaru was able to collect and donate valuable resources to each of the participating rescues. It was a good reminder that even small acts of kindness can make a big difference and that supporting animals is something everyone can be a part of. Long Subaru’s dedication to dogs and the local community is truly something special. Dog Days of May gives them the chance to spotlight and support individual rescue organizations in a meaningful, personal way.
Long Gone Green: A Rainy Day Full of Fun and Plants at Long Subaru - Alexis U
On April 26th, despite the rain, our Long Subaru family came together to celebrate the earth and community at our annual Long Gone Green event. From 10 AM to 2 PM, the dealership converted into a center of eco-friendly enjoyment for our local vendors and visiting guests. This year, we adapted to the rainy weather by bringing the event indoors, transforming both our service bay and sales showroom into vendor spaces. The food truck, Soulfully Vegan, was parked under our sales overhang, where guests could enjoy delicious bites while listening to live music in a sheltered, relaxed setting. The rain truly didn’t stop us from having a fun busy day. One of the highlights this year was our partnership with the Arbor Day Foundation. Together, we distributed 100 trees to local households as part of our shared mission to support sustainability and the environment. Watching families and individuals pick up their new trees was a powerful reminder of the impact small, green actions can have. As always, our vendor area was a lively part of the event. Familiar favorites returned, including Emma’s Acres Alpacas, Dovehill Farm, On The Road Again, Beach Happy Creations, Wright’s Old School Chocolate, Worcester Candle, and The Planted Pine. We also welcomed a few new faces: HMS Tea, AllieLoops, and a Relay for Life group based in Thompson, CT, who brought both energy and purpose to the event. Food and drinks were a highlight this year as Soulfully Vegan drew a crowd with their flavorful plant-based meals. For a sweet dessert we had Like No Udder who had guests talking all about their delicious vegan frozen desserts. Live music by Mike Silvia set the tone perfectly, giving the event a warm, relaxed atmosphere that brought people together—even indoors! His music set up added just the right energy for guests to enjoy lunch. As a thank-you to our guests for coming, we also hosted a special Pollinator Promo Giveaway, gifting marigold plants to each attending family. The plants were from a local farm, Woodstock Farms. It was just another way we helped others focus on local pollinator-friendly gardening while also brightening homes and gardens with a splash of color. We wrapped up the day with a 1:30 PM prize drawing featuring four giveaways: a Subaru lantern Bluetooth speaker, a Best of Show bag from On The Road Again filled with goodies from our vendors, a gardening bag with tools, and a unique moss birdhouse. The happy winners were the perfect end to a day rooted in gratitude and community. Thank you to everyone who braved the rain, supported our vendors, picked up a tree, or simply stopped by to say hello. We’re proud to host events like Long Gone Green and are already looking forward to next year’s celebration of sustainability here as an Eco-Friendly Retailer.
Empowering Women on the Road: Long Subaru's Women's Car Bar Events - Sara B
In celebration of Women's History Month, Long Subaru hosted two Women's Car Bar events. The events focused on giving participants hands-on skills that gave them the confidence to take care of their car. These events also included a door prize for attending and the participants enjoyed some snacks and refreshments as they learned about their vehicles. The first event, held on March 22nd, focused on the essentials of vehicle maintenance. Participants had the opportunity to investigate the new 2025 Forester engine. Alana, a skilled Long Subaru technician, led the session by teaching attendees how to change air filters, fill oil, and top up windshield washer fluid. Alana provided clear, easy-to-understand instructions, making sure everyone was comfortable performing the tasks themselves. She also demonstrated how to change windshield wipers, an often overlooked yet important skill to have, especially during unpredictable weather conditions. The second event, held on March 29th, focused on vehicle safety—another essential skill to help women feel confident when on the road. This time, Alana teamed up with Jody, another experienced Long Subaru technician, to lead the session. Together, they taught attendees how to jump-start a car safely, with each participant getting the chance to practice and build their confidence in handling jumper cables. The event also included an important lesson on changing a tire. Alana and Jody broke down the steps, showing everyone how to safely and efficiently change a tire in case of an emergency. Participants were thrilled to gain the knowledge and confidence to handle a flat tire, in case an emergency arises. One of the participants shared this heartfelt reflection: "As a Car Bar participant last weekend, I can't say enough about the quality of this program. It was informative, fun, and an excellent way to connect with the wonderful team at Long Subaru. Do yourself a favor and attend! I will be back for future events!" This feedback truly captures the spirit of the Women's Car Bars—educational, inspiring, and an opportunity to build meaningful connections. Both the Women’s Car Bars were a tremendous success, encouraging a sense of capability among the participants. Long Subaru is proud to continue offering opportunities like the Women's Car Bar, which not only celebrates the achievements of women but also provides valuable education and hands-on experience in a supportive and welcoming environment.
