The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Long Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

New England All Breed Rescue, Community Cat Connection, Second Chance Animals
Adopt A Highway Litter Removal Service of America
Webster Public Schools, Dudley-Charlton Education Foundation, Webster Education Foundation
Webster Dudley Food Share Inc., Boys & Girls Club of Webster, Autism Resource Center, New Hope, Inc.
MS Challenge Walk , Deary Memorial Cancer Fund, Walk Now for Autism Speaks, Tri-Valley Nutrition Program, Pan-Mass Challenge
 Subaru Love Promise Heart

Love Promise Stories from Long Subaru

Subaru and Long Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Making Wishes Come True  –  Josh B

Long Subaru was happy to support Master Subaru Tech, Josh Bettencourt, in this year’s 48hrs of Tristate charity drive. Josh’s annual group drive included about 1,700 miles of driving spread over 3 days, January 16th-19th, to raise funds for Make-a-Wish. “Wish kids are some of the bravest and sweetest kids you'll ever know. They wish to work in a pickle factory, become a superhero, go snorkeling, give their baseball team new uniforms, and push all of the buttons in a tall building's elevator. Their innocence and unexpected wisdom stays with you,” Josh explained. “I’m fundraising so more deserving kids and their families can know the happiness, relief and renewal a wish can bring.” Josh took the trip this year in his awesome 2001 Subaru Forester with over 300,000 miles and still going strong. Josh was able to exceed his $400 fundraising goal for a total of $1200 raised this trip. “We're proud to have Josh on our team and to support his travels,” said Scott Barry, Long Subaru Dealer Principal. “Josh’s fundraising efforts and his willingness to share his experiences with us has been of great interest to our customers as well as the rest of our team here at the dealership.”

Helping out local vocational school  –  Paul P

My name is Mr Perreault an Auto tech instructor at Blackstone valley tech located in Upton Ma. I would like to share this story with you about how Long Subaru and service manager John Costa who is a BVT alumni went over and above helping out my students that had won the state championship for Auto tech diagnostic challenge. After winning the state contest we started to prepare for the nation contest located in New York city and was in need of a newer model Subaru to practice on, so I reached out to Mr. Costa and he made sure we had a brand new car delivered to my school to practice on for a couple of weeks. The help this provided my students truly made a difference with getting the students prepared to understand the new electronics in a modern Subaru.

Child Life Project by Allison  –  Allison D

Currently, a Junior at Shepherd Hill Regional High School and National Tri-M Music Honors Society member Allison Donais is a bright, determined student who is donating her time and talents to help pediatric patients. This April Allison chose to work with Umass Memorial Medical Centers Child Life Program to educate children on the pediatric floor about the importance of different musical instruments, as well as arranging for a small performance to put smiles on their faces. To help these children have a more enjoyable, comfortable stay Allison also collected donations to fulfill the patients’ wish list. Alison contacted Long Subaru to request them to be a drop off location. “I knew of Long Subaru from growing up in the area and how they are always happy to work with the community, especially when it is a project benefitting kids,” explained Allison. An attractive donation box designed by Allison was displayed along with the dealership’s ‘Subaru Loves to Help’ logo in the Long Subaru customer lounge for two weeks. Donated items from the dealership, employees, and customers included card games, Play-Doh sets, arts & crafts supplies, and Matchbox cars. Allison’s project earned much praise and thanks from the Child Life Program UMass Memorial Children's Medical Center who complimented her and her fellow musicians “for their musical gifts, their professionalism, and their generosity.” “It was a pleasure to work along with Allison on such a worthwhile project,” added Sara Brunell, Long Subaru Marketing Director. “We were excited that she reached out to us as a collection point, happy to share this with our customers and always pleased to work with one of our local students.”Thank you so much to everyone who donated time and items to this project, which means so much to me and my family and the kids in the hospital,” said Allison.

Outstanding  –  George F

I was in the Price Chopper parking lot ready to go home and the unlock button did not work. I called your Department and talked to Steve. He asked me to try to see if the start button worked and I did and it did. I told him that it was 7° out and what are my options. He immediately said don’t worry I will send someone out to help you. He asked where I was located and I said in the first handicapped spot. Within minutes one of your technicians showed up and resolved all issues. I consider your service as outstanding and wanted you to know that.

Subaru Loves to Care  –  Laura W

On June 20th Long Subaru made a generous donation of warm blankets and written messages of hope to the Harrington Hospital Cancer Center. In partnership with the Leukemia & Lymphoma Society, the Subaru Loves to Care Program helps cancer patients in the local community feel support and hope during treatment. Thank you to the team at Long Subaru for their generosity and making a difference in the community!

PMC “Closer By the Mile”  –  John G

Dear Scott, I would like to thank you for your generous donation & continued support for my PMC ride. It is greatly appreciated. I often tell people riding 192 miles is the easy part of the PMC, the fundraising is the more daunting task. That task becomes easier with the support of local businesses like Long Subaru! Thank you again for your support! We are getting “Closer By the Mile”

Long Subaru & CMAA partner for the BGCWD  –  Scott B

Long Subaru is pleased to announce a grand total of $8,410 raised for the Boys and Girls Club of Webster Dudley (BGCWD) through a partnership event with the Central Mass Auto Auction (CMAA).“We were able to speak with Luke Semmelrock, CMAA General Manager, and explain the needs of BGCWD,” described Scott Barry, Long Subaru Executive Manager. “It seemed a natural extension of our business relationship to involve CMAA in our events as part of Subaru’s nationwide Love Promise campaign. With both companies dedicated to our local community, the BGCWD was a great choice as the beneficiary.” Mr. Barry has been a BGCWD board member since 2008 and instrumental in instituting several annual events to raise much needed funds and donations for BGCWD.“It was a unique idea, and when Scott approached us about it, we were instantly interested,” said Mr. Semmelrock. Funds were raised by advertising the event auction dates and, on those days, a small donation amount was added to every transaction. Buyers and sellers could opt out, but, as Mr. Barry explains, “There was a huge amount of positive feedback. We even had many who donated more than the designated amount. It was very encouraging to see and hear how much our community appreciates and is willing to support the opportunities provided by BGCWD for our local kids.”

Spreading Warmth and Love to Cancer Patients  –  Amy H

On 0718/2017, the team at Long Subaru delivered blankets and craft kits to Harrington Hospital as a part of the Subaru Love Promise initiative in partnership with the the Leukemia and Lymphoma Society. These items, along with cards of hope from Long Subaru clients really do help to spread warmth and love to cancer patients. Thank you Long Subaru for your generous donation!

Someday Is Today  –  Louis D

On behalf of us all at The Leukemia & Lymphoma (LLS), including millions of dedicated volunteers nationwide, we thank you and all your colleagues at Long Subaru for participating in the inaugural Subaru Loves to Care Program with LLS. Your support means a great deal to us, in our efforts to fund more research to find cures for cancer, and improve the quality of life for blood cancer patients and their families. Additionally, your support and enthusiasm for the work of our LLS Chapter creates a winning partnership in the community, and a powerful team supporting cancer patients! We are honored to work with you to bring comfort, support and warmth to cancer patients during what is most likely the most difficult time in their lives. Please accept this Certificate of Appreciation as a small token of our gratitude for the big difference you are making in the fight against cancer. Thank you so much! Someday Is Today, Louis J. DeGennaro, PhD President & Chief Executive Officer

2016 Kids Artistic Revue  –  Kristin T

Thank you so much for supporting the dancers at the Cathy Taylor School of Dance with your Long Subaru advertisement in our 2016 Dance Recital Program. We greatly appreciate your sponsorship! It is sponsors like you who help make it possible for us to compete at a national competition at Foxwoods Casino this July in the Kids Artistic Revue competition. Being a dancer at the Cathy Taylor School of Dance has taught me so much about being part of a team and has bettered my dancing in so many ways. Each time I head to dance, I feel grateful to be able to do what I love with such wonderful teachers and friends. Many of the lessons I have learned through my dance experiences, such as persistence, determination, being a team player, and self-confidence, are lessons I will use throughout my life.

Subaru Cares  –  Pam Z

To the wonderful staff at Long Subaru, On behalf of the staff at the Cancer Center at Harrington we would like to thank you so very much for the generous donation of the blankets with the Leukemia & Lymphoma Society! The blankets are packaged so beautifully and they are so soft and warm. So far this week, we have given out 8 blankets along with the wonderful notes. Patients are so grateful and are touched by you generosity! Thank you for thinking of us. Sincerely, Pam Zouranjian Connor Cancer Center Director

Long Subaru partners with Tri-Valley's Meals on Wheels  –  Carol M

Tri-Valley's Meals on Wheels Program is proud to announce it has been awarded a $500 grant from Meals On Wheels Association of America (MOWAA) in recognition of its participation in MOWAA's "Share The Love" Most Meals Contest. As part of Subaru of America, Inc.'s "Share The Love" Event, the Meals on Wheels Program worked with Long Subaru of Webster. The dealership provided an employee to help deliver meals for Tri-Valley clients in Webster and Dudley. Long Subaru also donated holiday cards and bags of dried apricots for each of the 130 meal recipients. Carol Muschler, Nutrition Program Director, praised Subaru of America's initiative and said, "the people at Long Subaru were very generous in their donation of time to sign cards and assemble gifts. We look forward to continuing our cooperative efforts beyond the "Share the Love"Event."

Long Subaru Supports Back-A-Kid Program  –  Toni P

Dear Scott, On behalf of the staff and children of the Boys & Girls Club of Webster-Dudley, I would like to thank you and Long Subaru for your generous donation of $3000 for our Back-a-Kid Program. It is greatly appreciated. Your contribution will help us provide many hours of positive worthwhile activities for our members. It would be difficult to provide these much needed programs without the help and support of our friends in the community. Thank you again for your help and continued support.

Long Subaru Supports Webster Dudley Food Share Inc during "Share the Love"  –  Donna F

From Nov. 21, 2013 to Jan. 2, 2014, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from SOA. SOA selected the five national charities. Subaru retailers could also elect to add a sixth, local charity and Long Subaru selected Webster Dudley Food Share as its local partner."At Long Subaru, we love being part of a great community! While we are privileged to be part of all the Subaru nationwide contributions to charity we also strive to look for local ways in which to reach out," said Scott Barry, Dealer Partner."Webster/Dudley Food Share is on the front lines of supplying much needed help to many in our towns who have been affected by the closure of local industries and other financial difficulties. We are happy to sponsor them in any way we can and were very happy when we learned that they could become an official part of Subaru's Share the Love campaign!." The check for $3,674.89 was presented to Webster Dudley Food Share by Scott Barry, Dealer Principal, Long Subaru. "The monies received will be used to enhance our fresh vegetable and fruit bag that each of our families receives every month they require food. We are beginning a purchase program with multiple local farmers and your donation will allow us to share our local produce with our local families," said Jim Aikire, Webster/Dudley Food Share Treasurer.