Long Subaru, located at 7 Sutton Rd in Webster, Massachusetts, is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. We are part of family that has been in the automobile business for over 90 years.

We guarantee that your long relationship with us will be one that you will happily tell your friends and family about. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car, truck or SUV of your dreams today!

One of the joys of working in a small community is how quickly we can respond to local needs. Long Subaru is a long-time supporter of the Boys & Girls Club of Webster Dudley, Pan-Mass Challenge, Webster-Dudley Food Share, Webster-Charlton-Dudley School Departments, Second Chance Animal Services, and much more!

Customers are welcome to alert us of their charitable fundraising efforts so we can support them and spread the word of their events.

Please check out our Community boards located in the Long Subaru showroom & lounge. Join our monthly newsletter and keep up to date on all dealership events. Follow us on Facebook, Twitter, and Instagram.

Now headed by third and fourth generation family members, Long Automotive Group has a long-reaching history. Originally formed as R.H.Long Motor Co. in 1922, the company produced the Bay State automobile built completely in Massachusetts for four years. Marketed as 'a quality car at a reasonable price', production was done in two factories, both of which still stand today.

The Framingham factory (59 Fountain Street), originally part of the R.H. Long Shoe Manufacturer's holdings, was converted to automobile production after World War I. Today, it is the Bancroft Building housing a community of local artisans.

The Worcester factory (67 Millbrook Street) was purpose built in 1920 by Mr. Long as part of a million dollar investment. Often still referred to as 'the old Thom McAn building', as it served as that company's world headquarters from 1965 to 1996, today it is the recently refurbished Worcester Business Center.

Long Automotive Group also includes our older sister store, Long Cadillac. Opened in 1927, we are the oldest continually-family-owned Cadillac dealership in the world, a testament to competence, respect and taking seriously the mandate to do things right. We invite you to come enjoy decades of platinum-level experience.