We Offer a Low-Pressure, Convenient Car Shopping Experience

At Long Subaru we're all about offering a great selection of new Subaru vehicles and quality used cars with no high-pressure sales tactics. We are part of family that has been in the automobile business for over 90 years, so we understand how important it is to listen to you and what your needs are. With easy online shopping tools saving you time from the comforts of your home, to a welcoming and pressure-free atmosphere in our showroom and service center, you'll love what Long Subaru has to offer.

"It's our belief that buying a car is the second largest purchase you will make in your life and you need to feel comfortable about who you are doing business with. Honesty, integrity and pride along with great service and prices has kept us in business for four generations!" - Scott Barry, Dealer Principal (4th Generation)

Find Quality Affordable Vehicles at Our Local Subaru Dealership

When finding the perfect SUV or car for your travels around Shrewsbury and Natick, you'll appreciate the great deals and service we're known for. Be sure to consider certified pre-owned Subaru models, that are nearly new and far more affordable than the latest new model offerings. Apply for financing online to be prepared to secure the new Subaru or used car lease or loan that works best for your budget.

We guarantee that your long relationship with us will be one that you will happily tell your friends and family about. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car, truck or SUV of your dreams today!

Expert Service You Can Trust and Count On

Our Service Center in Webster MA is where you'll want to take your Subaru for all kinds of maintenance and repairs. We offer a 12-month warranty for all service we conduct, as well as express service for quick oil changes, tire rotations and other kinds of maintenance without requiring an appointment. When you need to wait for your car's service, we have a comfy customer area with complimentary WiFi, coffee and snacks.

See what we're all about by making your way over to Long Subaru in Webster, MA today, or get in touch and learn how you can easily shop or schedule Subaru service appointments online.

One of the joys of working in a small community is how quickly we can respond to local needs. Long Subaru is a long-time supporter of the Boys & Girls Club of Webster Dudley, Pan-Mass Challenge, Webster-Dudley Food Share, Webster-Charlton-Dudley School Departments, Second Chance Animal Services, and much more!

Customers are welcome to alert us of their charitable fundraising efforts so we can support them and spread the word of their events.

Please check out our Community boards located in the Long Subaru showroom & lounge. Join our monthly newsletter and keep up to date on all dealership events. Follow us on Facebook, Twitter, and Instagram.

Now headed by third and fourth generation family members, Long Automotive Group has a long-reaching history. Originally formed as R.H.Long Motor Co. in 1922, the company produced the Bay State automobile built completely in Massachusetts for four years. Marketed as 'a quality car at a reasonable price', production was done in two factories, both of which still stand today.

The Framingham factory (59 Fountain Street), originally part of the R.H. Long Shoe Manufacturer's holdings, was converted to automobile production after World War I. Up until recently it was the Bancroft Building housing a community of local artisans. Today, is is the recently renovated Bancroft Lofts offering gorgeous light-filled living spaces.

The Worcester factory (67 Millbrook Street) was purpose built in 1920 by Mr. Long as part of a million dollar investment. Often still referred to as 'the old Thom McAn building', as it served as that company's world headquarters from 1965 to 1996, today it is the recently refurbished Worcester Business Center.

Long Automotive Group also includes our older sister store, Long Cadillac. Opened in 1927, we are the oldest continually-family-owned Cadillac dealership in the world, a testament to competence, respect and taking seriously the mandate to do things right. We invite you to come enjoy decades of platinum-level experience.