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Subaru BRZ Begins Today!

Subaru BRZ and Toyota 86 Production Begins by Fuji Heavy Industries Ltd, Gunma Main Plant, Japan

Tokyo, March 16, 2012 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86...

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Subaru Debuts New EyeSight™ System

CHERRY HILL, N.J., March 15, 2012 /PRNewswire/ -- Subaru of America, Inc. has announced the debut of its EyeSight™ driver assistance system. The suite of safety and driver assist technologies will debut at the New York International Auto Show on 2013 Legacy and Outback models. EyeSight will subsequently appear on other products in the Subaru line-up. EyeSight integrates adaptive cruise control, pre-collision braking, and vehicle lane departure warning. The new technology, which can also detect...

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What is Subaru EyeSight™?



EyeSight™

Subaru's renowned technologies now include a new 'driver assist system' called EyeSight. EyeSight is a second pair of eyes that monitors the road ahead and recognises potentially dangerous driving situations. Using three-dimensional images captured by cameras mounted at the top of the front windscreen, EyeSight provides audible and visual warnings to prompt the driver to take action...
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Consumer Reports' names Subaru 'Best Automaker'

Subaru tops Mazda, Toyota and Honda in Consumer Reports' new ranking of best automakers

Mazda rises to No. 2; Ford drops to 10th place

Subaru Impreza - is Consumer Reports' top pick among small cars, edging out the Hyundai Elantra.

Subaru edged Mazda, Toyota and Honda to earn the highest score in Consumer Reports' latest report card ranking 13 automakers based on road tests and reliability...



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Sunday Driving: Subaru History 1968-1976



Take a look at our earliest models and you'll realize how far Subaru of America, Inc. has come in the last 35 years. But while there's little immediate resemblance between the diminutive Subaru 360 of the 1960s and the world-beating Impreza WRX that currently occupies our showrooms, take a closer look and you'll realize that thoughtful engineering, top-notch construction and remarkable fuel efficiency have been a part of every Subaru...
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