As we continue to celebrate the history of Subaru of America, Inc. covering the introduction of several groundbreaking models that defined Subaru of America's position in the market. From the versatility of the BRAT to our first foray into high-performance luxury vehicles with the SVX, Subaru continued to provide innovative vehicle designs to fit our evolving…

Take a look at our earliest models and you'll realize how far Subaru of America, Inc. has come in the last 35 years. But while there's little immediate resemblance between the diminutive Subaru 360 of the 1960s and the world-beating Impreza WRX that currently occupies our showrooms, take a closer look and you'll realize that thoughtful engineering, top-notch construction and remarkable fuel efficiency have been a part of every Subaru...

Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling

Direct, Animate, Relive and Share your first car story, with the ability to tag friends and share across social platforms

 The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video...

Images by Bret Webster

Professional photographer Bret Webster (great name!) is donating some of his incredible photographs to the new Leave No Trace website.

Video narrated by Sebastian Thrun, Google driverless car developer

This week the state of Nevada is finalizing new rules that will make it possible for robotic self-driving cars to receive their own special driving permits starting March 1st...

Grand Canyon National Park to Eliminate Sale of Water in Disposable Containers

Denver, Colo. - Grand Canyon National Park will eliminate the in-park sale of water packaged in individual disposable containers within 30 days under a plan approved today by National Park Service (NPS) Intermountain Regional (IMR) Director John Wessels. Free water stations are available throughout the park to allow visitors to fill reusable water bottles.

The park's plan calls…

The acronym BRAT stands for Bi-drive Recreational All-terrain Transporter.
 

1978 Subaru BRAT #1

Launched in 1977, the Subaru BRAT was designed for the American market and became symbolic of the Subaru brand. The BRAT was developed with the platform and mechanical componentry of a 1977 Subaru station wagon at the rear and the rest of the vehicle built forward from there, fitted with other 1977 Subaru components.

The acronym BRAT stands for Bi-drive Recreational All-terrain...

Tri-Valley's Meals on Wheels Awarded $750 "Share The Love" Most Meals Grant

from Meals On Wheels Association of America (MOWAA)

Subaru's "Share The Love" Event helps deliver nutritious meals and compassion to the elderly

Hey there, cute couples! Do you and your pet look smashing together...

Subaru MapMyDOGWALK App provides dog owners with access to an innovative geo-mapping application that permits them to track and store their daily walking routes in an online database...